We’re a team of behavioural strategists, linguists and data scientists, passionate about getting under the skin of what real people think and feel, by combining cutting edge technology and data science techniques with human intelligence and translation.
Our unique 'Qualitative Insight at Quantitative Scale' methodology, allows us to unearth genuine nuance and emotion, as well as underlying drivers, trends and barriers behind consumer mindsets and behaviour. At Human Theory, we create change founded on real, robust, and emotional insight - and empower our partners to put it at the centre of decision making.
We also believe that one-size-fits all, off-the -shelf solutions and tools are the enemy of nuance, and don't allow the surfacing of specific and meaningful insights. To combat this, we create specialist, bespoke solutions and data sets for every client we work with, specific to their needs, to uncover what's important to them, and the issues they face.