Actionable Mindset Segmentation
Going Beyond Demographics
We believe that standard demographic segments rarely reflect the differences and diversity in consumer needs, attitudes, and barriers. Our Actionable Mindset Segmentation, which uses a unique combination of emotional and cultural data, available customer data, and demographic and geographic information, produces richly detailed, inspiring, and actionable segmentation that focuses on the shared mindsets of consumers.
Unlike traditional data businesses, our Qualitative Insight at Quantitative Scale methodology reveals who audiences are as emotional humans, and the overlaying of demographic and transactional data creates executable markers for targeting that can be applied across a business, including CRM and media strategy – contributing to more effective and empathetic communication.