albert-bartlett-logo2.png
albert-bartlett-chilled-1200.jpg

THE SOLUTION

Using our unique Qual at Quant Scale methodology we unearthed key consumer insights by analysing 14,592 mentions including brand and potato recipe conversations, lifestyle motivations and drivers, popular culinary and social occasions to inform and build a data-driven channel and social content strategy across both current and aspirational audiences.

THE CHALLENGE

Albert Bartlett wanted to take a new, audience-first approach to its social media strategy by gaining a deeper understanding of existing and potential customer motivations and barriers in order to create a targeted, lifestyle focused content strategy and ultimately, drive a more engaged social following.

THE IMPACT

Our insight backed strategy informed key content pillars with a focus on consumer lifestyle/mindset for our agency partner, Guy & Co to implement across all the brand’s social media channels, informing audience targeting, content creation and beyond. Our cultural trend analysis also uncovered new market opportunities as well as potential growth areas to sustain growth during a time of inflation and post-Brexit difficulty.

Picture3.jpg