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THE SOLUTION

Using AI-fuelled natural language processing, and human translation, we analysed 81,000 authentic consumer conversations covering their attitudes and behaviours, to gain a deeper level of understanding around their common struggles and unmet needs in health and nutrition, including energy, focus and memory, hormonal imbalances and beyond in order to identify the opportunity areas, and how best to adapt these across markets.

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THE CHALLENGE

In a post-Covid landscape, Nourished wanted to unearth cultural insights into the health and wellness sector in the UK and US to understand the wider conversations and barriers around health and nutrition, unpick what drives consumers to purchase and identify any market nuances.

THE IMPACT

Our trends analysis informed ongoing customer, product and comms strategies to give them competitive edge in an increasingly crowded market.

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