Using AI-fuelled natural language processing, and human translation, we analysed 19,426 authentic consumer conversations covering their attitudes and behaviours, to gain a deeper level of understanding around consumer motivations and barriers for having their car cleaned. We also sized Dropless’ headroom opportunity across different city locations on a UK and global level.

Dropless wanted to gain a deeper understanding of their existing customers, size and prioritise audience groups, as well as identify untapped audiences and size domestic and international expansion opportunities.

Our insights played a key role in supporting Dropless’ next round of investment by  powering key business expansion strategies, as well as ongoing comms and customer growth strategies.