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THE SOLUTION

We analysed over 29,000 conversations from a variety of sources containing detailed experiences around visiting brand paid and free experiences in the UK, US and China.

 

To achieve this, we used Artificial Intelligence and Natural Language Processing, which effectively identified the motivations and barriers to; consumers attending experiences, brand loyalty as well as what constitutes a good and bad brand experience and how that differed across markets.

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THE CHALLENGE

As customer loyalty becomes increasingly important for brands to obtain, experiential agency, Imagination, sort to identify if paid brand experiences encourage more engagement and ultimately attract higher-value, brand loyal consumers than free experiential activations.

THE IMPACT

Our analysis was used to support Imagination’s business development strategy, and champion outreach and lead generation tactics to attract senior level decision-makers.

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