QUALITATIVE INSIGHTS

AT QUANTITATIVE SCALE

SCALING UP THE EMOTIONAL EVIDENCE

We take the elements of traditional qualitative research that seek to reveal the behaviour and mindset of an audience and culture, and use innovative data science techniques to scale human conversation and our insights.

 

We get to the heart of unconscious consumer behaviour and attitudes by finding thousands of relevant and bespoke consumer conversation from a variety of data sources - from social media and comments on YouTube videos, to niche forum conversation, surveys, and in-depth interviews. 

 

Combining data science techniques and a strategic human translator, we then analyse these conversations and unearth nuanced and inspiring insights into consumers, marketplaces and cultural trends - allowing the client to put emotional, inspiring and numerically robust insights at the heart of all decisions and developments, including; 

 

  • Brand and content strategy

  • Communication and Behaviour Change strategy

  • Product innovation

  • CRM processes

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Language, topics and common phrases and words
Sentiment and emotions 
Lifestyle, priorities, drivers and barriers
Loyalties and affinities 
Data science and
human translation