OUR PRIVACY POLICY

WHO WE ARE

Human Theory is a strategic insight company based in London. We take your privacy very seriously and as such have laid out the following privacy notice in line with the General Data Protection Regulation 2018.


By using our website or any of our services you agree to be bound by the policies set out in this privacy notice. We are fully committed to protecting the privacy and safeguarding the use of your personal information and we will look to keep this privacy notice updated. The latest version is published on this page, therefore please check here regularly to review any amendments. The latest update was on 14/09/18.


Any questions relating to our privacy policy or this notice should be directed to us in writing. You can find our contact details on our contact page. You can also email us directly at hi@humantheory.co.uk.

WHY WE GATHER DATA

 

We gather and use certain information about individuals to help understand our customer needs, and provide a tailored experience for how you interact with our brand. The information is only distributed to the services we use to help us execute this unique content experience for you.


We also collect information to better understand how visitors use this website and to present timely, relevant information to them.

WHAT DATA WE GATHER

 

We may collect the following information:

  • Name

  • Contact information including email address

  • Website usage data

  • Other information relevant to client enquiries

HOW WE USE THIS DATA

 

Collecting this data helps us understand what you are looking for from the company, enabling us to deliver improved products and services.
Specifically, we may use data:

  • For our own internal records.

  • To improve the products and services we provide.

  • To carry out our obligations in relation to any agreement or contract you have with us.

  • To contact you in response to a specific enquiry.

  • To verify your identity.

  • To customise the website for you.

COOKIES

 

A cookie is a small file placed on your computer's hard drive. It enables our website to identify your computer as you view different pages on our website.


Cookies allow websites and applications to store your preferences in order to present content, options or functions that are specific to you. They also enable us to see information like how many people use the website and what pages they tend to visit.

HOW WE USE COOKIES

  • Analyse our web traffic using an analytics package. Aggregated usage data helps us improve the website structure, design, content and functions.

  • Test content on our website. For example, 50% of our users might see one piece of content, the other 50% a different piece of content.

  • Store information about your preferences. The website can then present you with information you will find more relevant and interesting.

  • To recognise when you return to our website. We may show your relevant content, or provide functionality you used previously.

Cookies do not provide us with access to your computer or any information about you, other than that which you choose to share with us.

CONTROLLING COOKIES

 

You can use your web browser’s cookie settings to determine how our website uses cookies. If you do not want our website to store cookies on your computer or device, you should set your web browser to refuse cookies.


However, please note that doing this may affect how our website functions. Some pages and services may become unavailable to you.
Unless you have changed your browser to refuse cookies, our website will issue cookies when you visit it.


To learn more about cookies and how they are used, visit All About Cookies.

CONTROLLING INFORMATION ABOUT YOU

 

When you fill in a form or provide your details on our website, you will see one or more tick boxes allowing you to opt-in to receive marketing communications from us by email, telephone, text message or post.


If you have agreed that we can use your information for marketing purposes, you can change your mind easily, via one of these methods:

You may also contact us directly to request information about what data of yours is recorded by us, how it is stored and what it is. If you would like a copy of the information held on you please write to us. You also have the right to lodge a complaint with a supervisory authority if you feel your privacy has been violated. In general we retain and process personal data for a reasonable period following initial enquiry, purchase or the lapsing of an account with us. Certain records such as health screening forms may be retained for a longer period, in line with fulfilling contractual obligations of due care to our customers and visitors, in line with industry standards.


We will not share your data with any third party other than those utilised in the running of our business or if legally obligated to do so. Selected partners (processors) may be utilised to perform tasks including but not limited to: processing payments, making bookings, marketing, accounting and account management – we agree terms with all our partners to ensure that they each comply with high levels of confidentiality and best practice in privacy and security standards in line with the General Data Protection Regulation 2018.

SECURITY

 

We will always hold your information securely.


To prevent unauthorised disclosure or access to your information, we have implemented strong physical and electronic security safeguards.
We also follow stringent procedures to ensure we work with all personal data in line with the General Data Protection Regulation 2018.

THIRD PARTY SITES, APPS & SERVICES

 

Our website may contain links to other websites.


Please note that we have no control of websites outside the www.humantheory.co.uk domain. If you provide information to a website to which we link, we are not responsible for its protection and privacy.


Always be wary when submitting data to websites. Read the site’s data protection and privacy policies fully.

DISCLOSING YOUR INFORMATION TO OTHERS

 

Other than the disclosures referred to in this policy, we will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.