INSIGHT & BEHAVIOUR SPECIALISTS

the insight studio

QUALITATIVE INSIGHT AT QUANTITATIVE SCALE

We combine the use of artificial intelligence and natural language programming, with human intelligence and translation, to produce emotional, creatively inspiring insights.

 

We can mine & analyse thousands (or in some cases, millions) of authentic consumer interactions from any open source datasets – including forums, comment sections on blogs and news articles, social posts & platforms, reviews, transcripts, live chats etc.

It’s this robust, quantified, and nuanced knowledge, that enable us

to inspire game-changing and differentiating content that positions

our partners as experts with something interesting to say.

 

We’re agile and flexible, and we work in a productionised way to provide a regular rhythm of insights when you need them. No laborious effort from you - just quick, meaningful, and exciting outputs.

Our outputs to you include:

  • Cultural context on the desired topic / category / theme

  • Audience landscape: opinions, values, attitudes, lifestyles, drivers and motivations, barriers

  • Competitor / brand landscape: direct comparisons of consumer sentiment and interaction between your brand and competitors

 

If you’re interested to find out more, contact us at hello@humantheory.co.uk

INSIGHT & BEHAVIOUR SPECIALISTS