INSIGHT & BEHAVIOUR SPECIALISTS
the insight studio
QUALITATIVE INSIGHT AT QUANTITATIVE SCALE
We combine the use of artificial intelligence and natural language programming, with human intelligence and translation, to produce emotional, creatively inspiring insights.
We can mine & analyse thousands (or in some cases, millions) of authentic consumer interactions from any open source datasets – including forums, comment sections on blogs and news articles, social posts & platforms, reviews, transcripts, live chats etc.
It’s this robust, quantified, and nuanced knowledge, that enable us
to inspire game-changing and differentiating content that positions
our partners as experts with something interesting to say.
We’re agile and flexible, and we work in a productionised way to provide a regular rhythm of insights when you need them. No laborious effort from you - just quick, meaningful, and exciting outputs.
Our outputs to you include:
Cultural context on the desired topic / category / theme
Audience landscape: opinions, values, attitudes, lifestyles, drivers and motivations, barriers
Competitor / brand landscape: direct comparisons of consumer sentiment and interaction between your brand and competitors
If you’re interested to find out more, contact us at